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Public Transport Victoria say the badge is an "innovative way to strengthen the culture of good etiquette on public transport". 
 

ABOUT US

The badge is a great way to let people know you're expecting, especially on public transport.

The UK has been handing out "baby on board" badges for years and I pinned one to my jacket every time I rode the tube during my first pregnancy in London.

I wore that badge to and from my work, even during my first 12 weeks because I was just so tired.

It made me feel safe.  The badge let people know I was pregnant and gave me permission to sit down during my commute. It also gave others an opportunity to be considerate, and they really were.

I hope the Australian version I've made will give pregnant women permission to take it easy before their world is turned upside down.

Looking after precious cargo

Let the world know you're pregnant

Baby on board badges work in London, New York and Tokyo. We are next.
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